Tracey is a senior client executive in the Wellington office.
Prior to joining SenateSHJ, Tracey worked in communications in a start-up consultancy and in-house at Schwarzkopf NZ. She is a master tactician with specialist digital and social media skills. She is particularly interested in how social and digital media platforms can be used to increase public engagement and encourage conversation.
Tracey has a Master of Communication Studies from Auckland University of Technology, where she researched the impact social media has on traditional approaches to crisis communication. Tracey has also researched the changing nature of public relations strategies employed by the tourism industry following natural disaster, and the tensions between disaster reporting and a sufferer’s right to privacy.
Outside of work, you’ll find Tracey exploring Wellington or enjoying Ruapehu’s ski fields come winter.