Bowel Cancer Australia – Bowel cancer screening media campaign

SenateSHJ was engaged to work with Bowel Cancer Australia to devise media strategies to promote national bowel cancer screening.

We provided advice on how to leverage existing research projects to deliver media outcomes that would drive testing, and helped create new initiatives to encourage reporting.

As a result, demand for testing kits increased dramatically, demonstrating the power of media as a tool for driving desired behaviours. The strategies were developed with consideration of the organisation’s interconnectedness with the Federal Government’s bowel cancer screening program, which the organisation supported.