Executive Appointments rebrands to Ichor Leadership Search

SenateSHJ was engaged in 2013 to provide communications planning and support for the rebrand of leadership search company, Executive Appointments, to Ichor Leadership Search.

The bold new identity was a significant departure for the company’s more conservative existing brand. This meant there was a need to communicate the story and vision behind Ichor, while reassuring clients they would receive the same high-quality and consistent service they were accustomed to. 

SenateSHJ implemented a six-month communications campaign, with a launch event at its ‘epicentre’. This provided Ichor and clients the opportunity to celebrate the new brand and the company’s evolution. The identity was then embedded over a 12-month period with the Ichor Leadership Series, a collection of articles authored by New Zealand business leaders on the topic of leadership, distributed under the Ichor brand.  

Read more about Ichor Leadership Search