digital

|

Search engines

Make it easier for people to find you when they’re actively searching for what you offer.

Search Engine Optimisation (SEO)
A well-structured website is essential to showing up in search results – and staying there. We help clients improve their visibility in Google and other search engines by ensuring their websites are technically sound, written clearly and aligned with how audiences search.
Our SEO support includes technical audits, keyword research, content optimisation and on-page recommendations. We make sure your site is easy to navigate, fast to load, and built around the topics that matter most to your users.

Search Engine Marketing (SEM)
Paid search campaigns help you reach people who are already looking for your services. We design and run targeted campaigns that put the right messages in front of the right people at the right time.

We manage campaign setup, ad copy, targeting (including retargeting), bidding and ongoing optimisation. Whether you want to build awareness, drive leads or support a specific offer or event, our SEM programs are built to be measurable, flexible and effective.  

SEO and SEM often work best together balancing long-term visibility with short-term results. We can manage both as part of an integrated strategy or support you in a single area based on your needs.

Generative Engine Optimisation (GEO)
Search is changing fast, driven by AI tools like Google Gemini and ChatGPT. These platforms are shaping how people ask questions and discover information. We help clients prepare by structuring content clearly, aligning with conversational queries, and ensuring the right information is surfaced whether by a traditional search engine or an AI assistant. 

Have a question? We’re here to help.

Jonathan Cookson profile

Jonathan Cookson

Aravin Stickney profile

Aravin Stickney

Melissa Hong profile

Melissa Hong

Jessica Grierson profile

Jessica Grierson

Related Digital links

How we helped our clients

Perspective

AI’s impact on Google Search and what it means for your website

read more

AI tools like ChatGPT and Gemini are shifting the way people search. Staying visible means adapting quickly and rethinking how content is structured, surfaced and found.

Jonathan Cookson, Director Digital Marketing, SenateSHJ