digital

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Social media

Use social media to connect with the right audiences with content that’s timely, relevant and built for engagement.

Social media can be delivered as a stand-alone service or as part of an integrated digital or communication strategy. We make the process flexible and collaborative, helping you get more out of the channels where your audiences are already active.

Organic social
We help organisations use social media to support their reputation, reach and relationships. Whether you’re starting from scratch, planning a campaign or building an always-on program, we can guide you through every step.

We work across all platforms relevant to your audience—including Facebook, Instagram, LinkedIn, TikTok, and more. Our support covers content planning, post creation, publishing, community management and performance tracking.

We also provide platform-specific advice and can either collaborate with your internal teams or manage the process end to end. While social listening is covered in more detail elsewhere, we apply audience and sentiment insights where relevant to inform content and tone.

Paid social
Targeted social advertising allows you to reach specific audiences with greater precision and scale. We help plan and run paid campaigns that drive awareness, engagement or action—based on your goals and budget.

Our team manages campaign strategy, creative development, audience targeting, retargeting, budgeting and reporting. Whether it’s boosting a key message, supporting a product or program launch, or delivering a multi-platform campaign, we focus on outcomes and make optimisation simple and transparent.

Have a question? We’re here to help.

Jonathan Cookson profile

Jonathan Cookson

Aravin Stickney profile

Aravin Stickney

Melissa Hong profile

Melissa Hong

Jessica Grierson profile

Jessica Grierson

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Our perspective

Perspective

From Boomers to Zoomers: how social media shaped the TikTok election

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As seen in the 2025 Federal Election, social media is no longer just part of the strategy – it shapes how people engage with issues, brands and ideas. Being present isn’t enough; you need to show up with purpose, relevance and clarity.

Jonathan Cookson, Director of Digital Marketing, SenateSHJ