The Missed Foundation
Each year, over 57,000 people are reported missing to Australian police. While most are found within a week, over 2,600 remain missing long-term.
Daniel O’Keeffe’s disappearance in 2011 prompted his sister, Loren, to leave her job and start the biggest campaign of its kind: Dan Come Home. Through regular media coverage and nationwide attention, the search for Dan highlighted several gaps in Australia for missing persons and those left behind.
As other families in a similar situation began to contact Loren for advice and support, Loren decided to establish Missing Persons Advocacy Network (MPAN), now The Missed Foundation, in 2013.
SenateSHJ is a proud partner of Missed.
The Unmissables coffee cup campaign received media coverage nationwide.
‘Missing persons cold cases are being spotlighted by Australian art project The Unmissables’, ABC
‘Where is Tej? A devastated father hopes solution lies in a coffee cup’, The Sydney Morning Herald
”Not knowing hurts’: Mum’s agonising search for her only son’, 10 Daily
‘Coffee-cup quest to find the missing’, The West Australian
The Unmissables campaign highlights
70+
Television items
8m
Potential media audience
191k
Impressions
115k
Reach
15k
Engagements
In 2020, SenateSHJ were announced the winners of the CommsCon Pro Bono Award for our work with Missed. Specifically, for our work in the Unmissables campaign during the 2019 National Missing Persons Week.
The judges described the campaign as ‘a simple, effective and impactful campaign that leveraged Australian everyday behaviour to share real emotive stories’.
We are proud to support and work with Loren and Missed in raising awareness of Missing Persons in Australia.
What a dream team [SenateSHJ] are. I cannot thank each and every one of you enough – this was the most impactful National Missing Persons Week in the initiative’s history and it simply wouldn’t have been without your commitment and dedication.
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