Refreshing Ascot Vale Heights School’s brand and digital presence
The challenge
The school wanted a more contemporary and cohesive identity, supported by a website that better met the needs of its community. There was an opportunity to refresh the school’s visual identity while retaining the established and recognisable elements of the brand. At the same time, the website needed to make it easy for parents, students and staff to find the information they needed, while being accessible and straightforward for the school team to manage.
Our approach
SenateSHJ worked with Ascot Vale Heights School across both its brand and digital presence. We worked closely with the school to explore ways to contemporise its visual identity while retaining the established and recognisable elements of the brand. It was important that the refreshed identity felt modern and relevant without losing the familiarity and connection the school had built with its community.
We then undertook keyword research to help inform the website’s content and structure, before developing a new information architecture to create a clearer and more intuitive experience for users.
From there, we developed homepage design concepts across desktop and mobile, giving the school an opportunity to review and refine the direction before the new website was developed.
Alongside the website, we developed a refreshed, contemporary logo that built on the school’s existing identity and helped create greater consistency across its stationery, letters and broader communications.
The outcome
The result is a more contemporary, cohesive and professional identity for Ascot Vale Heights School — one that builds on its established visual presence while retaining the familiarity and recognition it has developed within its community.
Brought to life through a refreshed logo, new website and broader communications, the evolved identity creates greater consistency across touchpoints. The new website also provides a clearer, more intuitive digital experience, helping the school connect and communicate more effectively with its community.
Client quote: Nancy Sidoti, Principal, Ascot Vale Heights School
Working with SenateSHJ has been instrumental in transforming the visual identity and communication of Ascot Vale Heights School. They helped us develop a contemporary new logo and website, while creating greater consistency across our school stationery, letters and broader communications. Their thoughtful design advice and feedback have strengthened the way we communicate with our school community and have contributed significantly to a more contemporary, cohesive and professional image for the school.
Have a question? We are here to help
