BioActive Soils
The brief
To position BioActive Soils as a trusted provider of biological fertiliser solutions, increase brand awareness, and generate high-quality leads from key farming demographics while working within a focused and cost-effective media budget.
What we delivered
We led a comprehensive digital program that combined content strategy, campaign execution and ongoing performance management. This included Search Engine Optimisation (SEO) and user experience (UX) audits to improve discoverability and user experience, strategic creative development across campaign assets, and paid digital activity designed to drive engagement and conversion. A social media environment scan also identified new opportunities to connect with farming audiences across under-utilised platforms .
Product promotion campaigns
To promote BioActive’s range of biological fertilisers, we developed and managed paid campaigns across Google Search, Meta and LinkedIn. This included campaign planning, creative development (including animations), copywriting and A/B testing. Campaigns exceeded industry benchmarks for click-through rate and cost per impression, generating high-quality sales leads.
Website redevelopment
We designed, built and launched a new WordPress website in May 2025, delivering a faster, more accessible and user-friendly experience for BioActive Soils. Content-optimised pages were informed by keyword research and underpinned by Search Engine Optimisation (SEO) and user experience (UX) audits of the previous site. Wireframes were developed to guide intuitive user flow, while a refreshed visual layout delivered a modern design that meets key Web Content Accessibility Guidelines (WCAG). The new site structure supports performance and discoverability, with faster load times, improved readability, clear calls to action, and enhanced usability for BioActive’s core audience of New Zealand farmers.
Client quote: Stacy Ellison, Co-Owner, BioActive Soils
Just Wow. What an achievement. We love our new website – especially the interactive tractor.
Want to find out more?
Have a question? We are here to help
