See the bigger reputation picture
Developed in collaboration with our Research and Digital teams, Digital Intelligence brings together AI visibility, keyword research, social listening and media monitoring to provide a broader view of how your organisation and competitors are perceived online.
We look at the narratives surrounding your organisation, how you compare with competitors, what audiences are searching for and asking, which sources are shaping perceptions, and where emerging issues or opportunities may be developing.
Understand your AI visibility
We can assess how your organisation and competitors appear in AI-generated answers, including ChatGPT, Gemini and Google’s AI experiences.
This includes the topics and questions you appear for, how organisations are described, which sources are shaping responses, how visibility compares with competitors, and whether legacy issues or outdated narratives continue to surface.
These insights can inform reputation strategy, content and communications. Where optimisation is needed, our Digital team can support with SEO, Generative Engine Optimisation (GEO), content, social media and online reputation management.
Understand what audiences are searching for
Keyword and search research helps us understand what your audiences want to know, the language they use and how demand changes over time.
We can identify priority topics and questions, assess where your organisation and competitors are visible, and uncover gaps where content or communications may not be meeting audience needs. These insights can inform messaging, content planning, SEO and broader reputation strategy.
Social listening: understand what people are saying
Social listening helps us track conversations across social platforms, forums and online communities to understand sentiment, emerging issues and changing audience attitudes.
By comparing your organisation with competitors and identifying the topics gaining traction, we can surface reputation risks, opportunities and insights that may not yet be visible through traditional media monitoring alone.
Go deeper into audience perspectives
Digital Intelligence can also be complemented by our AI-simulated audiences capability, which uses AI and real-world data sources to create detailed audience personas that can be explored for additional market and stakeholder insight.
These simulated audiences can help sense-check messages, explore ‘what if’ scenarios, stress test ideas and identify issues that may warrant further research or engagement.
