Simulated audiences are detailed personas, built using AI, that represent your key audience segments, which can then be interrogated for market intelligence. For those who are looking to understand the views of their customers or stakeholders quickly and cost-effectively, simulated audiences can be the answer.
How do they work?
Our expert in-house research team uses an AI research tool that uses real-world sources including ABS and OECD data, global survey panels, social media, academic papers, and other publicly available sources to create your simulated personas.
Once the personas are created, we test a series of questions with each, designed to uncover the insights you’re looking for.
Once trained, the model generates realistic audience profiles and simulates responses by synthesising data from a wide range of aggregated sources where no individuals are identifiable (ensuring anonymity), which is best practice in research
Is it secure?
Everything is built and stored within a walled garden environment, meaning data is securely created, stored, and managed with no link back to identifiable users. It’s anonymity-first by design, which is a core component of best practice market research principles.
Why should I use them?
- They are a time- and cost-effective alternative to running in-person focus groups
- They don’t require any personal or private information
How do we use them?
We use simulated audiences to create a replica group of interest – such as a focus group or community reference group. We use the audience to sense-check messages early, explore ‘what if’ scenarios, stress test ideas with niche groups and pressure test strategic decisions.
What about face-to-face engagement?
Our simulated audiences reveal hotspots that warrant additional targeted face-to-face engagement.
This means you can focus your engagement efforts with the right people, at the right time, on the right issues to make better use of your team’s resources.
Keen to learn more?
Our team can provide you with a 45-minute demonstration.
