Earning community trust: the most enduring challenge of the energy transition

Bronwyn Raso profile

Bronwyn Raso

Partner and Head of Engagement

Australia’s renewable energy transition policy is being experienced across Australian communities.

Transmission lines, wind farms, solar farms, batteries and grid upgrades are no longer abstract commitments in government strategies. They are becoming visible infrastructure in specific places, affecting landholders, neighbours, landscapes, local roads, regional economies and people’s sense of place.

That is where the hard work begins.

In New South Wales and Victoria, and across Australia, renewable energy projects are necessary. They are needed to support grid reliability, emissions reduction, investment certainty and the broader transition away from fossil fuels. Projects will need to proceed even where sections of the community are concerned or opposed.

This creates a difficult challenge for project leaders: how do you work constructively with communities when the need for a project has already been established?

The answer is not to treat opposition as a communications problem. Nor is it to suggest that every aspect of a project is open for reconsideration. Communities are often sophisticated enough to recognise when major decisions are constrained by policy, planning need, technical requirements or government commitments.

What communities can reasonably expect is clarity, respect and genuine influence over the aspects of a project that can still be shaped.

The task is to be clear about what is fixed, what is flexible and what is still being tested. Communities may not be able to decide whether a transmission project is needed. But they may be able to influence exact placement, construction impacts, traffic management, environmental mitigation, benefit sharing, local investment, complaints pathways, monitoring arrangements and long-term accountability.

These issues matter. They shape whether an essential project is experienced as imposed, or as a project that has listened carefully, responded visibly and shared value more fairly.

Deliberative engagement can play a role in this context, but it needs to be used carefully. It is valuable where communities are being asked to weigh evidence, consider trade-offs and help shape recommendations. But it only works where there is a genuine decision space.

For committed renewable energy projects, we need to shift the dialogue from “should this happen?” to “how can this proceed in a way that better recognises local impacts, concerns and opportunities?”

This engagement challenge requires stakeholder mapping that identifies trust gaps and organised opposition early. It requires stakeholder analysis that goes beyond influence and interest to understand grievance, identity, cumulative impact and local history. It requires a stakeholder engagement plan that is clear about the limits of influence, disciplined in its narrative and credible under scrutiny.

For leaders, the test is not whether everyone agrees. In many cases, they will not.

The test is whether the process is transparent, fair and responsive enough to maintain confidence, reduce escalation and support a defensible path forward.

The energy transition depends on infrastructure. But delivery will depend on trust, legitimacy and social licence.

Get in touch

Whether you have a project in mind or just want to learn more, reach out anytime.

Share this story